burcon blog

With the new year rounding the corner, it’s time to talk about the food and beverage trends to look forward to for 2012. Some trends stuck around from 2011 while some are newcomers on the top ten list. As you can imagine, the demand for health and wellness products is still going strong and is predicted to remain the biggest market pull of 2012. Food and beverage makers are looking for ways to either 1) improve the nutritional profile of their existing products; and/or 2) launch healthier, better-for-you products.

With the economy set to recover, we take a look at a nation that is primed for a strong comeback. Among the BRIC (Brazil, Russia, India and China) countries, China is predicted to become one of the fastest growing health food markets in the world. A recent report published by Nutrition Business Journal identified China as the top country that will offer the greatest opportunities for the nutrition industry in the next five years. United States follows as a close second.