Over the past few months, there has been a surge in functional food and beverage products on the market and we are starting to see which ones are catching onto consumers. It seems as though products promoting health and beauty are gaining ground. 
Ladies, do you feel that there is not enough sports nutrition products geared towards women on the market? The days of only marketing sports nutrition to hardcore athletes and sports enthusiasts are over. Not only is the ‘casual’ athlete demanding more basic sports nutrition products but women are demanding more women-specific products as well. The heavy protein shakes and muscle building products are not what appeals to women and endurance athletes. Instead, women are seeking more products that emphasize weight loss, body-toning and well-being.
Are your kids active or participating in an organized sport? Do you happen to have a 24-pack sports drink sitting in your pantry? If you answered yes then you may have been duped. A new study published in the Journal of Pediatrics shows that teens often perceive sports drinks as part of a healthy lifestyle despite the high sugar content of the beverage.
When you think of soy, you think of tofu and soy milk and edamame. You may even know about soy’s heart health benefits. But what you may not know is that soy may be able to prevent chronic pain. No, it’s not Tylenol or Advil, it’s just soy. A group of scientists from Canada’s top university are looking into the use of soy-rich diet for preventing chronic pain after breast cancer surgery.
