Protein could be (if it isn’t already) the next big thing in healthy diets and weight management. The health-conscious consumers are more aware of the benefits of protein in the diet and are looking for leaner and higher-quality protein. You don’t always have to eat a slab of meat to get the protein you need.
Obesity is growing into epidemic proportions worldwide, particularly in the North Americas. The prevalence of obesity increased significantly in both the United States and Canada, nearly doubling the estimates since 1980. A recent study revealed that obesity is significantly higher in U.S. adults than among their Canadian counterparts.
Ladies, do you feel that there is not enough sports nutrition products geared towards women on the market? The days of only marketing sports nutrition to hardcore athletes and sports enthusiasts are over. Not only is the ‘casual’ athlete demanding more basic sports nutrition products but women are demanding more women-specific products as well. The heavy protein shakes and muscle building products are not what appeals to women and endurance athletes. Instead, women are seeking more products that emphasize weight loss, body-toning and well-being.
We’ve all heard of managing weight with low-carbohydrate diets, arguably popularized by Dr. Robert Atkins. What has come to be known as the Atkins Diet involves regular meals that are low in carbs and high in essential proteins and fats. What you may not realize is that a meat-based low-carb diet has greater health risks than a vegetable-based low-carb diet.
