November 08, 2010 at 1:50 PM
What is this billion dollar market you ask? A new report published by Global Industry Analysts, Inc. has estimated the Global Functional Foods and Drinks market to exceed $130 billion by 2015. Think of functional foods and drinks as products that provide health-promoting or disease-preventing benefits beyond the basic function of supplying nutrients to the body. Foods and beverages fortified with vitamin or probiotics are functional products, for example.